Fujikyu Highlands Park/ Warner Brothers

I was hired by the consumer products division at Warner Brothers to create a WB animation overlay that would transform the lagoon area at the Fujikyu Highlands park in Japan. The first stage was to address the dining area and make one half of it themed to the world of Looney Toons and the other half to Tom and Jerry. The second task was to address the theming of the whole lagoon area, including the paddle boat islands, marquees and way finding signage. Finally, the biggest challenge was to transform the generic Wave Swinger ride and make it come alive and tell a unique Looney Toons story. Here are the design concepts that I produced, most of which were implemented in the park's transformation.